Save&Shop Visual Identity

An online platform that aims to simplify discount shopping by automatically curating the best deals online using AI. It operates in Italy, Belgium, Spain, France, Singapore and Hong Kong

Logo Geometry and Clearance

When using the logo, the provided clearance should be the minimum space maintained in order to ensure a good visibility of the logo and avoid interference with surrounding elements.

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Branding system

A secondary color can be assigned to the symbol and to an additional element such as a country domain extension. By alternating these colors you can obtain a system to differ- entiate a specific aspect of your brand. The font used for the country domain extension is nextra bold and is provided with the deliverables.

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Symbol

The symbol can be used on its own as a branding element, a browser favicon or an app icon. It works well on branded stationery as well, although in those situations we recom- mend you to use the complete logo to better communicate your brand. You can see use the symbol as a reminder of your brand, not as a primary communication instrument.

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Swag

Lots of swag to make the team happy.

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