Setkeeper Visual Identity

Identity for a film production management app

Geometry

Simplicity was paramount in exploring the aesthetics of this symbol. Visual clues reference the clapperboard and a diaphragma.

iOS icon

Because it is used as an iOS icon, a reduced aesthetic reinforces the recognizability of the icon.

Guidelines

As the logo is used outside the iOS app, I provided clearance guidelines. This assures a correct implementation, as it avoids interfere with other elements.

Typeface

The Lettera typeface is used, a modern font that comes in various weights and has high legibility at small sizes, making it ideal for the iOS app.

Usage